Less market. More home.

Matchmaking isn't only for the religious. It's for secular, traditional, and anyone who never felt comfortable asking.

Join for free How it works

Launch offer

Free for the first 500.

240 free places left

Join for free

260 members

As of November 12, 2026

Some things don't come through in a photo. Humor, a spark, all the small things that make you want one more conversation.

How it feels

Meeting someone, minus the noise.

Two people talking at an open-air market: she holds a bunch of herbs, he carries a canvas bag, with space between them

No pressure.

No feed and no swiping. No choosing in two seconds, and no rushing anywhere.

Two people sitting at opposite ends of a park bench, laughing, each holding a coffee cup

No getting stuck on a screen.

The goal isn't another chat. The goal is coffee.

Two people talking beside a stone wall, with green hills behind them

No games.

You can say yes, and you can say no. No drama either way.

How it works

How does La'ad work?

Five steps, from the first conversation to the first date.

  1. First, La'ad gets to know you

    It starts with the basics, like anywhere else.

    The basics

  2. A conversation with AI

    The matchmaker asks about your life, not just what you tick on a form.

    The first conversation
    In your own words

  3. One introduction at a time

    One person, with a reason for this particular introduction.

    Your introduction

  4. Before you decide

    Ask about the suggestion, open up gradually, and talk when you both want to.

    One question, and the photo opens
    Beyond the photo
    It's a match!
    Opening the chat

  5. If it fits, you meet

    Go on a date, then tell the matchmaker how it went.

    Two people walking side by side down a leafy street, talking, with space between them
Two people walking side by side down a leafy street, talking, with space between them

Values

Matchmaking, minus the ceremony.

The idea is Jewish and pretty simple: help two people meet. You don't need an aunt, connections or an opening speech for that.

  1. Home

    Looking for something to build together. Second chapters too.

  2. Respect

    Behind every profile is a person, not a product on a shelf.

  3. Gentleness

    The pace stays yours, and you don't have to reveal everything at once.

A letter of blessing

A blessing over this work.

“The work operates according to the rules of modesty and guarded speech… may you merit helping to build good and faithful homes in Israel.”

Rabbi Micha HaleviChief Rabbi of Petah Tikva

The full letter, with the Rabbi’s stamp and signature, is here for anyone who wishes to read it.

The letter of blessing from Rabbi Micha Halevi, Chief Rabbi of Petah Tikva

Rabbi Micha Halevi, Chief Rabbi of Petah Tikva, Elul 5786

Open the original letter (PDF) (opens in new window)

Letter transcript (full text)

B"H, 6 Elul 5786.
Micha Halevi, Chief Rabbi of Petach-Tikva.

To my dear friend Shmuel Binstock,
Life, blessing and peace,

I have seen your important work in establishing a matchmaking site, the La'ad introductions service. It operates according to the rules of modesty and guarding of speech.

May you and your partner be blessed in this sacred work — laboring with G-d to help reveal to the world what was decreed in Heaven: this match for this person.

May you merit to help build good and faithful homes in Israel.

With blessing,
Micha Halevi

Office: 37 Hovevei Zion St., P.O.B. 613, Petach-Tikva 49362 · Office: 03-9051533 · Fax: 03-9051511 · Email: lishkapt@gmail.com

Who it's for

You don't have to be an insider.

Tired of swiping? Always curious about matchmaking, but it never felt right to ask? Even if it's your second chapter, there's room for you here.

Technology and AI

AI that listens. It doesn't decide.

The matchmaker can suggest, explain and help you think. The choice stays with you.

To meet someone, you need to feel safe.

Your profile isn't open to the whole world. You can block or report at any stage.

Questions

Questions about La'ad

What is La'ad?

La'ad is a matchmaking app for people looking for a serious relationship. It starts with a conversation, followed by one introduction at a time. No feed and no swiping. The method draws on Jewish matchmaking tradition, and anyone can sign up.

Why not just use an app with a feed?

Many apps ask you to browse profiles and decide from a photo. La'ad works differently. You receive one introduction at a time. Photos appear after you start getting to know someone, and direct chat opens only if both people agree.

Is there a human matchmaker?

No. An AI matchmaker conducts the introductory conversation and helps suggest a person to meet, based on what you share and the preferences you choose. Whether to continue is up to both of you. How matchmaking works on La'ad

Who can join La'ad?

La'ad is open to adults 18 and over, Jewish and non-Jewish, looking for a serious, monogamous relationship. Religious users meet within the religious world; secular and traditional users may be introduced to each other; Jewish and non-Jewish users are never introduced to each other. Religious matchmaking · Serious relationships for secular and traditional singles

Does La'ad observe Shabbat?

Yes. The app closes from the start of Shabbat until it ends, based on times in Israel, and reopens automatically afterward. La'ad follows rules of modesty and respectful speech. The site includes a letter of blessing from Rabbi Micha Halevi, Chief Rabbi of Petah Tikva (a blessing letter, not a religious certification).

Who can see my photos?

La'ad doesn't have a public photo gallery. Photos are revealed later in the introduction, and direct chat opens only if both people want to continue. You can block or report a user through the app.

How much does La'ad cost?

Joining La'ad is free. Premium is an optional one-time purchase, not a subscription. There are no recurring charges or automatic renewals.

How do I join?

Go to laad.bobmetzia.com from any phone or computer, or download the Android app from Google Play. Sign in with Google, Apple or email; creating a profile takes a few minutes.

Get started

There's another way to meet.

Joining is free. You can simply start.

Join La'ad

There is also an Android app on Google Play