Matchmaking for a Serious Relationship, Without Swiping

Why does swiping get exhausting?

Too many profiles, decisions based on photos and conversations that disappear before they go anywhere. When the next person is always one swipe away, it's hard to give someone your attention.

We think there's another way to meet people. You don't need hundreds of profiles to start one good conversation.

What's different about La'ad?

• One introduction at a time. No feed and no swiping. La'ad suggests one person and explains why they might be worth meeting.
• We get to know you first. Start with a conversation about your life, values and the relationship you're looking for. Not just your age and photo.
• Both people decide. Direct chat opens only when both people want to continue.
• Photos come later. There's no public photo gallery. You start with questions, and photos and profile details appear as you get to know each other. You can also block or report someone.
• Serious relationships. La'ad is for people looking for a committed, monogamous relationship, with room to focus on one introduction at a time.

For secular and traditional users

Secular and traditional users can be introduced to each other on La'ad, depending on their preferences. You don't have to be religious to use this approach.

We took an idea from Jewish matchmaking tradition: get to know the person first, then suggest an introduction. We think that approach can work for people who've never been part of the traditional matchmaking world.

One thing worth knowing: La'ad observes Shabbat. The app closes from the beginning of Shabbat until it ends, according to Israeli times, and reopens automatically afterward.

A second chapter: divorced and widowed

Not everyone is looking for love for the first time. Some people are divorced or widowed and starting a second chapter. Others were married only briefly.

On La'ad, you can choose which marital histories you're open to, including people who have been married before. You don't have to be starting your first family to look for a serious relationship.

From an introduction to a real relationship

Our goal is to help people find serious relationships, not keep them inside an app. If there's mutual interest, you can talk, meet in person and see whether there's something worth building together.

That's the point of the whole process: a conversation first, one introduction at a time, and a chance to get to know someone beyond a screen. Learn how La'ad's matchmaking works

Questions